Humanities Moments

Haute Couture: Fashion Fair and the Empowerment of the Black Community

Contributed by Olympia Friday, Digital Engagement & Marketing Coordinator, National Humanities Center
Ebony Fashion Fair designer fashions, NCMA

I recall flipping through Ebony magazine as a child in the 80s and often seeing pictures of Fashion Fair models. It didn’t dawn on me then how the power of fashion was being used to inspire an entire community. After seeing “Inspiring Beauty: 50 Years of Ebony Fashion Fair” at the North Carolina Museum of Art, it became clear to me. I developed a deeper sense of the importance of John and Eunice Johnson’s creation.

The Johnsons started Fashion Fair in 1958. This quote by Mr. Johnson, which was a part of the exhibit, placed Fashion Fair into greater context for me:

Ebony was founded to testify to the possibilities of a new and different world. In a world of despair, we wanted to give hope. In a world of negative Black images, we wanted to provide positive Black images. In a world that said Blacks could do few things, we wanted to say they could do everything.” –John H. Johnson, from his autobiography, Succeeding Against the Odds, 1989

Fashion Fair was more than models strutting the runway in expensive designer clothing. It was an empowering and uplifting cultural force and antithetical to the negative portrayal of Blacks at the time. Fashion Fair debunked commonly held beliefs about Blacks. It showed them as beautiful, successful, glamorous, classy, and dignified. Ebony Fashion Fair ended in 2009. Yet, it cemented its place in history.

Title

Haute Couture: Fashion Fair and the Empowerment of the Black Community

Description

I recall flipping through Ebony magazine as a child in the 80s and often seeing pictures of Fashion Fair models. It didn’t dawn on me then how the power of fashion was being used to inspire an entire community. After seeing “Inspiring Beauty: 50 Years of Ebony Fashion Fair” at the North Carolina Museum of Art, it became clear to me. I developed a deeper sense of the importance of John and Eunice Johnson’s creation.

The Johnsons started Fashion Fair in 1958. This quote by Mr. Johnson, which was a part of the exhibit, placed Fashion Fair into greater context for me:

Ebony was founded to testify to the possibilities of a new and different world. In a world of despair, we wanted to give hope. In a world of negative Black images, we wanted to provide positive Black images. In a world that said Blacks could do few things, we wanted to say they could do everything.” –John H. Johnson, from his autobiography, Succeeding Against the Odds, 1989

Fashion Fair was more than models strutting the runway in expensive designer clothing. It was an empowering and uplifting cultural force and antithetical to the negative portrayal of Blacks at the time. Fashion Fair debunked commonly held beliefs about Blacks. It showed them as beautiful, successful, glamorous, classy, and dignified. Ebony Fashion Fair ended in 2009. Yet, it cemented its place in history.

Creator

John and Eunice Johnson

Source

Inspiring Beauty: 50 Years of Ebony Fashion Fair, an exhibit at the North Carolina Museum of Art

Date

2017

Contributor

Olympia Friday, Digital Engagement & Marketing Coordinator, National Humanities Center

Identifier

fashion-fair-black-community

Location